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Like many other tracks, crowds at Daytona have been in decline for years.

Yet NASCAR's traditional season-opener in Daytona serves to emphasize the persistent challenges the organization faces. There are a lot of new things out there and a lot of streaming, and I think when you look at the whole picture and combine everything NASCAR is in great shape."

#Who worth more money rich hendrick or roger penske tv#

All sports are suffering a little bit from the TV perspective, but you've got to add the social media aspect. I ran the Super Bowl in 2006 in Detroit and we were glad when we had 75,000, so I think to have a Super Bowl every weekend in NASCAR is pretty good. "The average NASCAR race draws close to 100,000 people.

"I think NASCAR is in great shape," Penske declares. Neither the likes of Jimmie Johnson, Kyle Busch, Joey Logano or Brad Keselowski seem to inspire the same passion from the fans and it will be interesting to see if newcomers like Kyle Larson, Chase Elliott or some of NASCAR's other up-and-comers are capable of emerging as major personalities or superstars.įor his part, Roger Penske believes NASCAR is doing well despite the declines in TV ratings and crowds at many races. may be facing the end of his career after missing almost half of the 2016 season because of a concussion.

#Who worth more money rich hendrick or roger penske drivers#

NASCAR continues to enjoy star power from its top drivers but it's going through a big transition right now with Jeff Gordon, Tony Stewart and Carl Edwards retiring while Dale Earnhardt Jr. If the current decline continues the rights fees are sure to be much smaller. So NASCAR enjoys plenty of room to find a way to rebound before the time comes to renew its TV contracts with NBC and Fox. NASCAR on the other hand is in the opening years of a pair of ten year contracts with NBC and Fox through 2024 worth more than $8 billion in all. Ind圜ar and IMSA are seriously hobbled on this front with little more than race coverage and no leverage to negotiate better rights fees. NASCAR enjoys American racing's biggest and best TV package by far with plenty of income from handsome rights fees and acres of TV time and space. Most 2016 races were down substantially from 2015 and the year's last dozen races, including all the 'Chase' races, plunged to record low ratings. NASCAR's TV numbers have been in steady decline for a dozen years falling 45% since 2005 from nearly 9 million viewers per race to 4.6 million last year. Yet NASCAR continues to lose rather than gain TV ratings. This year's move to segmentize each race is another step in trying to make NASCAR more aggressive and appealing. In recent years endless tweaks have been made to the 'Chase' format theoretically compelling the drivers and teams to be more aggressive at all times. Thanks to the fiendishly complex 'Chase' rules it's impossible to predict who will win the championship until the last of 36 races. NASCAR hoped and believed that the unpredictable, almost random nature of 'The Chase' would create more interest among fans, TV viewers and the media in general. This started with the introduction of 'The Chase for the Cup' back in 2004 through the arrival of the 'Car of Tomorrow' spec car in 2007 to this year's brainwave of splitting each race into three parts with bonus points awarded for each segment.

#Who worth more money rich hendrick or roger penske series#

NASCAR has made an incessant series of changes and tweaks in an attempt to create more excitement.

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Without doubt NASCAR is much healthier than any other form of American racing.īut over the past dozen years NASCAR has been faced with an increasing challenge of how to reverse a long downhill slide in TV ratings and crowds at many races. At Daytona, FedEx announced an extension of its long-running sponsorship deal with Denny Hamlin and Joe Gibbs Racing while Roger Penske announced that he's tied up Joey Logano and sponsor Pennzoil through 2022 and beyond. Meanwhile, Forbes estimated that Rick Hendrick's four-car team is worth $350 million followed by Joe Gibbs Racing at $250 million and Stewart-Haas at $225 million. was a close second with $21.1 million in income despite missing half the season as NASCAR's top twelve drivers combined to earn an estimated $168 million in 2016 a decline from 2013's $192 million. Seven-time champion Jimmie Johnson made $21.8 million last year in salary, endorsements and his share of prize money and licensing. We also learned a few lessons about NASCAR's strengths at Daytona. It was the kind of race that makes many people turn their noses up at NASCAR and an indictment of restrictor plate racing as the silliest form of motor sport known to man. Like Saturday's Xfinity race it was a crash-fest with half the field eliminated or delayed by accidents. This year's Daytona 500 was a terrible advertisement for NASCAR.